• Minority influence (Moscovici, 1976).

Be careful here. This reference (1976) is different to the key study (which was 1969). It relates to Moscovici’s theories instead.

Past Paper Questions

8 Marker
  • Assess Moscovici’s (1976) theory that a minority can socially influence groups. (8) June 2016
12 Marker
  • Evaluate how the minority influence of local shop owners could change the behaviour of people dropping food waste. (12) June 2017
  • Evaluate how social influence can explain Miska’s success in getting his brothers to agree to the new farming method. (12) October 2019