Classic study 
  • Moscovici et al. (1969) Influence of a Consistent Minority on the Responses of a Majority in a Color Perception Task. 
Contemporary studies
  • Burger (2009) Replicating Milgram: Would people still obey today? 
  • Yi Huang et al. (2014) Conformity to the opinions of other people lasts for no more than 3 days.